JEEP
Reconnecting for a shared vision

live event  |  conference  |  creative & visual communication  |  event content  |  event design

​

The challenge

With only 4 weeks from brief to event day, The Bite Project partnered with Bradbury & Co to engage the Jeep’s Dealers around the electric future of Jeep. Sharing Stellantis’ plans to take them there and instilling confidence in a dealer network that has had a tough few years.

​

What

We got the Jeep dealer audience together from across the country for a live event in Melbourne. This included a presentation with lunch, followed by dinner at Lillian Brasserie.

 

Why

Stellantis needed to bring together the network to share plans to move forward after a tough few years. It was important the day instilled confidence in the products and vision of the future and in Stellantis, the new parent company for Jeep.

​

How

We used a Melbourne TV studio location to express a dramatic shift through stunning, emotive designed content on a huge 9m x 5m LED screen. The Dealers were surprised with a unique blank space venue.

 

They entered through a black carpet LED lit arrival experience into a studio transformed into a theatre for the brand. There were vehicle displays, a custom circular stage and intelligent room lighting system that adapted to the content displayed on screen.

We gave them a chance to mingle and debate the future of Jeep accompanied by exceptional catering.

 

The result?
A shared vision for the future of Jeep and a dealer network inspired to get onboard.

​

"It was a fantastic event that

delivered on all fronts!"

 

Christopher Francru

Brand Manager - Jeep

 

​