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The Heart of EA

creative & visual communication  |  video production |  internal comms |  brand campaign

The challenge

Supporting a small in-house marketing team to take global strides in business-to-business communications.


We developed a social impact brand for EnergyAustralia called The Heart of EA and a comprehensive campaign including visuals,

copy and animations.



To champion the many, many (so many) big-hearted initiatives happening across the business, from volunteering to workplace giving, community partnerships and their RAP, in a clear and concise way. The campaign was designed to instantly engage the heart while creating space for long form stories today and into the future.



We designed and developed the Heart of EA campaign. We created an animated video for external and internal use that summed up the campaign and the overall impacts for 2022, developed a storytelling template, social media assets and copy assets to support the ongoing communication of stories as they come to light.


The result?

The Heart of EA brand and campaign has given EA, its supporters, and not for profit partners something to believe in... something to sign up to. 


“We knew from the moment we saw this on the storyboard that it really hit the mark in communicating the impact of our work. Always fun to work with fantastic people as well! Thanks Bite Project :)”


Michelle Teague,

Social Performance Lead


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