
Jeep
Recharging on the Great Ocean Road
live event | brand activation | creative & visual communication | event strategy | event design | project management
The challenge
We brought together Jeep dealers from across Australia to educate & train them about the first ever all-electric Jeep, the Avenger, and inspire them about the future of the brand.
What
A two-day brand experience for Jeep dealers from across the nation, held in Torquay, Victoria.
Why
To inspire attendees about the future of Jeep and how the brand is evolving.
How
We created a tailored 'weekend away adventure' drive & sales training program, putting dealers in the customers shoes to ensure that they had the opportunity to learn about the Jeep Avenger inside and out (both theoretically and physically).
The program included a 300km drive route, featuring 3 bespoke driver ‘recharge’ stops, welcome dinner, onsite sales training and an “end of the road’ debrief session with prizes up for grabs.
The result?
“I wanted to thank you for delivering a fantastic event at Torquay. We made the decision to brief BITE to elevate the overall brand experience – and you guys delivered on this! The Avenger event was well thought out and absolutely delivered on the ‘recharge’ theme”
Symon van Haalen
Senior Manager, Brand Marketing (Jeep, Alfa Romeo & Fiat)