live event  |  brand activation  |  creative & visual communication  |  event strategy  |  event design  |  project management

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The challenge

The new C10 REEV has landed in Australia. To gear up for launch, Leapmotor brought the Leap Dealer network (Investors) to Adelaide for hands-on training and an unforgettable brand experience—designed to spark excitement and fuel growth across the country.

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What

The investor event kicked off at Hotel Indigo, followed by a C10 REEV drive to the d’Arenberg Cube for sharp marketing insights and a lively dinner. Next up: sales and technical training, starting with a laid-back dinner at Herringbone and a power-packed training day at Jackson Square.

 

Why

With new EVs flooding the Aussie market, standout brand experiences are a must for Leapmotor—keeping investors engaged and training sharp, clear, and impactful.

 

How

From bold branding to clever details, every part of the event was designed to push the boundaries—true to the Outside the Box message:

• Choosing the d’Arenberg Cube as the venue—a perfect fit for the theme—complete with bold brand projections lighting up the exterior for a scroll-stopping content moment.

• Infusing the experience with outside-the-box creativity, from origami-style menus to custom cubed pillars and SUV-shaped paperclips.

• Creating a smooth, standout journey from start to finish, including a scenic C10 REEV drive through McLaren Vale and the Adelaide Hills.

• Wrapping it all up with sales and technical training that nailed a 4.9/5 event rating from participants.

 

The result?

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“Hitting the mark again on delivery of the brief & achieving the desired impact. Max 5 Star performance from The Bite Project!”

 

Andy Hoang

Head of Leapmotor, Australia

 

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