BAE Systems

All Systems Go!

Traditionally stands at Land Forces (LF) showcase a big piece of kit, the latest tech, or launch a new product. Going into planning it was clear we wanted a different angle. The breadth of BAESA's role in our nation's sovereign defence needed to be communicated with complex programs and detailed schematics brought to life, all while ensuring a covid-safe, open flowing stand within a reduced budget.

Brand Activations & Environments

Brisbane

Challenge

Lead the team delivering BAE Systems Australia (BAESA) 144sq m stand.

We were approached to project manage BAESA's presence at LF. With no internal events team at BAESA it was critical someone keep an eye on all stakeholders, closely manage suppliers and wrangle all moving parts.

Approach

With a strong set of meeting rhythms, deadlines and trust amongst partners we were able to generate an unprecedented level of collaboration, coming in under budget despite some last-minute covid curve balls.

Thanks to Pico+, Monkey Stack and Daylight Breaks for stand and content contributions respectively.

Outcome

An expo stand that delivered a real impact and came in under budget. An elevated experience for attendees that re-framed BAE's potential as a technologically savvy, broad-spectrum partner in the Land space.

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