virtual event  |  conference  |  event content  |  event design  |  project management

​

The challenge

Bring the entire Toll sales team together for a global virtual conference, for the very first time.

 

We were challenged to simultaneously raise the bar, work with a new team at Toll on a tight timeline, all while lowering the investment required. 

​​

What

Three hour live broadcast from a studio in Singapore, featuring 18 presenters.

 

Not your typical virtual event—instead high energy content that drove interaction through panel discussions, best practice sharing, and interactive energisers.

 

Why

• Unify the business as Toll execute their vertical strategy under the newly formed commercial and sustainability organisation (CSO).

• Promote collaboration, be clear on what is changing, and what to expect.

• Mitigate resistance, capitalise on anticipation, and outline an execution plan to accelerate growth.

 

How

Key to success was reducing the reliance on PowerPoint and delivering real, authentic discussions. That means 100% live, minimal rehearsal = nerve-wracking!

 

How to keep the audience tuned in for three hours? Dynamic LED graphics, and unique use of a studio audience made up of their global leadership team, kept the messages powerful and fresh, and the energy high.

​

We crafted an event identity that was highly versatile, creating visual cohesion that tied everything together, while flexing to each unique application—grand digital screens or tiny polo shirt tags. 

 

The result?

​​​

Smooth delivery on time and on budget that shifted the needle.

​

35% uplift in the number of people who understand the CSO structure and approach.

​

“What an inspiring gathering of minds and momentum! Kudos to the Toll team for driving collaboration, customer focus, and growth with such energy—truly the power of #OneToll in action!”

 

Conference Attendee

​

“We wanted to be bold, be different – I think we achieved all that and set a new benchmark with this event. The feedback that we have been hearing has only been positive so far and a large part of this success was working with the right partner on a rather time-pressed project. Thank you for bringing creativity and fun, dedication and passion to this project”

 

Renee Wong

Global Head of Marketing

 

​