TOLL GROUP
Accelerating the future of Toll
Live event | conference | creative & visual communication | event strategy | event content |
event design | video production | delegate management
The challenge
To engage the leaders of Toll in future thinking and connect them to their purpose with the intention of creating actionable, future focussed goals they can take back to their teams.
What
We took Toll’s top 100+ leaders from all over the world to Bangkok to participate in collaborative strategic sessions focused on the future of Toll. This included a brand campaign launch, immersive culture workshop, and fun team building and social functions designed to build connections.
Why
Our attendees are committed to leading the vision and purpose of Toll. It had been 4 years since they were together face to face. It was very important they collaborate over ways to Accelerate Toll towards the future. To drive Toll to being the industry leader. To do this, it was vital they solve roadblocks to future thinking and empowerment, while wholeheartedly embracing Toll’s new brand proposition “Curiosity in motion.”
How
We designed and then amplified a core message of Accelerating our Future through every touchpoint. With app content to keep them informed and engaged. A venue with multiple possibilities used cleverly to create variety. Snippets and tastes of the Thai culture and cuisine. Regular creative and thoughtful touches to keep leaders engaged and refreshed.
We helped them design and facilitate immersive sessions for strategy, vision, digitisation, and brand ensuring seamless and connected content across the 3 days.
We closed the event with a fun celebration gala dinner that encouraged letting go of yesterday, being present today, and celebrating tomorrow.
The result?
A vision for the future with actionable next steps. Leaders enthusiastic and ready to take on the world. A true shift in thinking and understanding with a 33% increase in engagement around growth and 96% of attendees now believing they have the power to shape the future of Toll.
"I wanted to take a moment to sincerely thank the Bite team for the wonderful support you provided us in Bangkok. You’ve been the consummate professionals – highly organised, incredibly patient, and amazingly creative. We really appreciate our strong partnership and look forward to collaborating with you in the future. On behalf of all of us at Toll, thank you for your efforts and for delivering such an exceptional conference."
Zed Ivankovic
Chief Corporate Affairs Officer, Toll Group