VANGUARD
Celebrating your people through immersive experiences and intrigue
live event | creative & visual communication | event design | project management | internal comms | environmental design
The challenge
Engage almost 900 team members in a day of team activities and celebration across 6 floors of their offices including a full day of F&B and prize draws.
What
Vanguard is one of the world’s largest investment companies yet they have no shareholders. 'Partnership' ensures their people (crew) share in the success created for investors. Annually, on global Partnership Day, they reward their hard-working crew.
In Australia, the event is hosted at their offices in Melbourne. The crew come in for the day but are not expected to work. Partnership Day is for celebration, games, feasting, and activities.
Why
Vanguard's objective was to reward their hard-working crew. Partnership Day had to embody the importance they place on their crew as key to their business.
How
We developed a ‘Secret Agent’ theme and custom-designed every element of the event to appeal to their love of solving problems. We created 10 bespoke activities that had crew cracking secret codes and riddles, uncovering a double agent, sneaking through a laser challenge, matching fingerprints, braving an interrogation, deciphering invisible messages, and unlocking secret briefcases. A photo booth, dress up disguises, bottomless catering and a unique series of prize draws were also provided, all marked on a map so the crew could discover all on offer.
For the less active crew, we set up a movie room complete with popcorn and choc tops showing everything from James Bond to Inspector Gadget to Mission Impossible to Get Smart. We finished the day with a bespoke bar experience - we served custom cocktails and brought a band playing spy classics to provide a crescendo to the day.
The result?
Excited and inspired team members (crew) who engaged enthusiastically with all aspects of the day.
"Feedback from staff on the day and in the days that followed was extremely positive. The team at Bite exceeded expectations in delivery of this event, it was great to have them on board."
Megan Isles
Brand Experience Manager - Vanguard Australia