EnergyAustralia

Powering Good: Big Impact, Broader Reach

We brought EnergyAustralia’s social impact strategy to life through The Heart of EA—a distinct brand identity and campaign ecosystem spanning animated video, digital assets, web touchpoints, and ready-to-deploy social media toolkits.

Creative Comms

Australia

Challenge

To give a unified voice to the company’s extensive social iniatives. The campaigns needed to capture immediate emotional resonance while providing a flexible digital framework for long-form storytelling over time.

Approach
  • Brand & Visual Identity: Built The Heart of EA umbrella visual identity and storytelling template to maintain design integrity across all channels.

  • Multichannel Execution: Produced a high-impact animated video distilling annual impact milestones for internal and external audiences, alongside a suite of ongoing marketing and social assets.

  • Digital Integration: Designed web-ready graphics and digital communications formats that make ongoing content rollouts seamless for the internal team.

  • Scalable Comms: Created flexible copy frameworks and digital asset libraries, enabling EnergyAustralia to quickly translate new impact stories as they emerge.

Outcome

The Heart of EA and related creative campaigns gave employees, partners, and community stakeholders a clear, compelling anchor point for the brand's purpose. Beyond a single launch, our ongoing partnership equips EnergyAustralia with the creative horsepower, digital tools, and strategic comms needed to keep their impact stories fresh, visible, and deeply engaging across every channel.

Testimonial

We knew from the moment we saw this on the storyboard that it really hit the mark in communicating the impact of our work. Always fun to work with fantastic people as well! Thanks Bite Project :)

Michelle Teague

Social Performance Lead

We acknowledge the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of Collingwood, where the BITE office is located in Naarm, Melbourne.


In the spirit of reconciliation we extend gratitude to all Aboriginal and Torres Strait Islander peoples throughout Australia for their continued care of these ancient lands where people have been storytelling, gathering and connecting for over 60,000 years.

Contact

Level 4, 54 Wellington St, Collingwood, Victoria 3066