Leapmotor

An Outside the Box EV launch

The investor event kicked off at Hotel Indigo, followed by a C10 REEV drive to the d'Arenberg Cube for sharp marketing insights and a lively dinner. Next up: sales and technical training, starting with a laid-back dinner at Herringbone and a power-packed training day at Jackson Square.

Best Small Event

Events & Conferences

Adelaide

Challenge

The new C10 REEV has landed in Australia. To gear up for launch, Leapmotor brought the Leap Dealer network (Investors) to Adelaide for hands-on training and an unforgettable brand experience, designed to spark excitement and fuel growth across the country.

With new EVs flooding the Aussie market, standout brand experiences are a must for Leapmotor, keeping investors engaged and training sharp, clear, and impactful.

Approach

From bold branding to clever details, every part of the event was designed to push the boundaries, true to the Outside the Box message:

Choosing the d’Arenberg Cube as the venue, complete with bold brand projections lighting up the exterior for a scroll-stopping content moment.
Infusing the experience with outside-the-box creativity, from origami-style menus to custom cubed pillars and SUV-shaped paperclips.
Creating a smooth, standout journey from start to finish, including a scenic C10 REEV drive through McLaren Vale and the Adelaide Hills.
Wrapping it all up with sales and technical training that nailed a 4.9/5 event rating from participants.