Jeep
Recharging on the Great Ocean Road
A two-day brand experience for Jeep dealers from across the nation, held in Torquay, Victoria.
Events & Conferences
Torquay
Challenge
To bring together Jeep dealers from across Australia to educate & train them about the first ever all-electric Jeep, the Avenger, and inspire them about the ever-evolving future of the brand.
Approach
We created a tailored 'weekend away adventure' drive & sales training program, putting dealers in the customers shoes to ensure that they had the opportunity to learn about the Jeep Avenger inside and out (both theoretically and physically).
The program included a 300km drive route, featuring 3 bespoke driver 'recharge' stops, welcome dinner, onsite sales training and an 'end of the road' debrief session with prizes up for grabs.
Testimonial
I wanted to thank you for delivering a fantastic event at Torquay. We made the decision to brief BITE to elevate the overall brand experience – and you guys delivered on this! The Avenger event was well thought out and absolutely delivered on the 'recharge' theme
Symon van Haalen
Senior Manager, Brand Marketing (Jeep, Alfa Romeo & Fiat)
Related Projects
We acknowledge the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of Collingwood, where the BITE office is located in Naarm, Melbourne.
In the spirit of reconciliation we extend gratitude to all Aboriginal and Torres Strait Islander peoples throughout Australia for their continued care of these ancient lands where people have been storytelling, gathering and connecting for over 60,000 years.
Contact
Level 4, 54 Wellington St, Collingwood, Victoria 3066
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